5 Charts On Whats Shaping Retail Media Through 2028 Search Non Endemic Advertisers Financial Media Competition

Retail Media Search Ad Spend on the Rise

Emarketer Forecasts 25% of Total Media Spend in Omnichannel Retail Media Onsite

US retail media search ad spend is on the rise and is expected to grow by double digits in the coming years. This is according to a recent report by Emarketer, which found that 25% of total media spend will be in omnichannel retail media onsite by 2024. The report also found that the value of global advertising revenue from retailer-owned e-commerce sites is growing rapidly. This growth is being driven by the increasing popularity of online shopping and the growing number of consumers who are using retailer-owned e-commerce sites to research and purchase products.

10 Predictions for Retail Media in 2024

Here are 10 predictions for retail media in 2024:

1. AI will play an increasingly important role in retail media, both generative and predictive.
2. Retailers will invest more in building their own media networks.
3. Retail media will become more integrated with other marketing channels.
4. Retailers will use retail media to drive more sales both online and offline.
5. Retail media will become more personalized.
6. Retailers will use retail media to build stronger relationships with customers.
7. Retail media will become more transparent.
8. Retailers will collaborate with brands to create more effective retail media campaigns.
9. Retail media will become more global.
10. Retail media will continue to grow rapidly.

These predictions suggest that retail media is poised for continued growth in the coming years. Retailers that are able to successfully navigate the evolving retail media landscape will be well-positioned to drive sales and build stronger relationships with customers.